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June 22, 2021

Regina Ryan

How Purpose Unlocks Your Value with Diane Primo

In this episode our host, Denise Silber, is joined by Diane Primo, CEO of Purpose Brand and Co-Founder of the Primo Center, a not for profit. Together, they take a deep dive into the critical importance of building a business ensuring that a business is built with purpose, the lessons Diane has learned in applying the fundamentals of business analysis to solving homelessness, and how entrepreneurs can help accelerate the cultural transition sparked by the killing of George Floyd.

Branding with purpose is essential  in today’s social climate. Diane Primo shares the keys to aligning your business with your values, and how to turn a positive social impact into a positive financial one. She also details her experience as Co-Founder of the Primo Center, taking on the challenge of homelessness and working to create a business model that targets root causes rather than short-term solutions.

How can we as entrepreneurs channel these lessons and create businesses that allow us to live our purpose? Listen and find out.

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• The power of rebranding your business with purpose
• Why purpose makes a company more adaptable, and how that has helped during COVID
• When to ask for help before taking your purpose to scale
• How your brand reputation can affect the short and long term economics of your business
• How to navigate the cultural moment we are in, when employees and consumers have become activists
• The importance of understanding root causes before jumping into solutions
• How George Floyd’s death highlighted the cultural transition happening in our world, and how important it is for entrepreneurs to be pushing that change forward

• Diane Primo LinkedIn
• PurposeBrand.com
• Purpose Banding and Purpose Reputation Management
• Primo Center
• TechRise Powered by P33
• Denise Silber LinkedIn
• HAE Website

Diane Primo, CEO of Purpose Brand Agency

Diane Primo is CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is the only African American female CEO of a purpose-driven communications agency. Diane was recognized by Ragan Communications’ 2020 Top Women in Communications Trailblazer Award. Diane’s personal public service record reflects her personal commitments to eradicating homelessness. She is a recipient of the Hassenfeld Family Humanitarian Award and was a presenter at the G8 UK Deauville Partnership Summit. She is currently co-chairman of the nationally recognized Primo Center. Diane Primo is a Harvard MBA.

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