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PRODUCT MARKET FIT

Product Market Fit is for those ready to align their products with real market needs in a way that fosters customer loyalty and drives sustainable growth. You’ll learn how to assess market needs, validate ideas, and gather actionable feedback to refine your product, positioning your product for lasting success. If you're wrestling with questions about whether your product will meet market needs or how to validate your product ideas efficiently, this course is designed for you.

KEY TOPICS

MARKET ALIGNMENT: Aligning your product with real market needs fosters growth and builds customer loyalty.

IDENTIFY & SEGMENT: Target audience by identifying and deeply understanding specific customer groups.

VALUE PROPOSITION: Value proposition that sets your product apart from competitors.

BUILD & TEST: Gather feedback and refine your product based on data-driven insights.

STARTS: Sept 9th

LENGTH: 6 Weeks

FORMAT: Self-paced + Live Office Hours

OFFICE HOURS: Tues - 12-1:30pmET

OFFERED: Once a year

PRICE
HAE Members $399

Non Members $499

Does not include transaction fees. No refunds.

WHO SHOULD TAKE THIS COURSE

ENTREPRENEURS & INNOVATORS

Why: To validate their ideas, align products with customer needs, and establish a foundation for scalable growth.

DEVELOPERS & TECHNICAL PROFESSIONALS

Why: To ensure their offerings meet market demand by refining features, pricing, and positioning.

INDUSTRY LEADERS & STRATEGISTS

Why: To gather valuable customer feedback, refine products, and ensure alignment with market needs.

FEATURES
This course provides a comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, thought-provoking case studies, and interactive group discussions. Designed to deliver practical insights and actionable strategies, this immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.
This course emphasizes the power of peer learning through collaborative, small-group sessions. By engaging with fellow entrepreneurs and business leaders, you’ll exchange insights, tackle challenges, and refine strategies in real time. These peer group discussions foster diverse perspectives, offering fresh ideas and practical solutions to complex problems. This collaborative approach not only deepens your understanding but also builds a supportive network of like-minded professionals to help you succeed long after the program concludes.
This course features expert guest speakers who bring real-world experience and deep industry insights to the table. By learning directly from accomplished professionals, you’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to hear practical advice, ask questions, and connect with leaders who have excelled in their fields. This access to expertise not only enhances your knowledge but also inspires new strategies to apply in your own journey.
As part of this course you’ll gain exclusive access to a dedicated learning portal, where all course materials, insights, and resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings, dive deeper into the content, and apply what you've learned at your own pace. It’s an invaluable tool to reinforce your knowledge and ensure you maximize the impact of the course on your journey.
GUEST SPEAKERS

Pablo Srugo is a Partner at seed-stage Mistral VC and host of The Product Market Fit Show. Before joining Mistral, he was founder and COO at Gymtrack, a venture-backed FitTech startup, as well as an online tutoring platform that was acquired in 2014.

Michelle Parsons is Co-founder and Chief Product Officer at Lex, a platform for the LGBTQ+ community named one of Fast Company's Most Innovative Companies. Previously, she led product at Hinge, Spotify, Netflix, and Kayak, with over 15 years of experience building world-class consumer products and scaling teams. She is also an angel investor and Pillar VC scout.

Andrzej (AJ) Ejsmont is an Angel Investor investing across tech/AI, sports, health, consumer, biotech, space, robotics, and fintech. Previously, he held leadership at Burton Snowboards and was a Management Consultant at McKinsey & Company. He holds an M.P.H. from Harvard, M.Phil. from Cambridge, and B.A. from Cornell.

MODERATOR

Christian Farivar ALM ‘23, is a 5x founder, frontier technolology product innovator, and CEO of energy startup Karh where he has rapidly scaled team and IPs, building an easily scaled urban power platform. His AI and fintech startup breakthroughs have been featured in Forbes, Financial Post, CTV, while his strategic consulting work has helped deliver 10x market share growth and 14-51% revenue increases for Fortune 40 brands on global initiatives. A deep tech expert, he advises on technology transfer, complex initiatives, growth strategy and people-centric productivity.