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Digital Marketing Mastery

Digital Marketing Mastery provides an in-depth understanding of essential strategies and tools to establish, grow, and optimize a brand’s online presence. The course will cover key areas like social media, content marketing, SEO, paid advertising, and analytics to drive results and maximize ROI. By the end, learners will be equipped with the knowledge to execute and measure impactful digital marketing campaigns.

KEY TOPICS

DIGITAL MARKETING FUNDAMENTALS: Master the essentials of digital marketing and the components of a successful strategy.

DEVELOP TAILORED STRATEGIES: Develop customized plans for audiences, business goals, and stages of growth.

MEASURE & ANALYZE CAMPAIGNS: Optimize campaign performance to maximize impact and minimize costs.

TRENDS & TOOLS: Identify industry trends and adopt tools that fit business needs for sustained growth.

In partnership with grIP Venture Studio

STARTS: Feb 19th

LENGTH: 5 Weeks

FORMAT: Self-paced + Live Office Hours

OFFICE HOURS: Wednesday from 1 to 2:30 pm ET

OFFERED: Once a year

PRICE
HarvardAE Members $399

Non Members $499

Does not include transaction fees. No refunds.

WHO SHOULD TAKE THIS COURSE

ENTREPRENEURS & FOUNDERS

Why: To build a strong online presence, attract customers, and drive growth through effective digital strategies.

MARKETING PROFESSIONALS

Why: To stay ahead of trends, enhance campaign performance, and master key digital tools for audience engagement.

ENTREPRENEURS GOING TO SCALE

Why: To refine digital campaigns, reach broader audiences, and optimize marketing efforts for scalable success.

FEATURES
This course provides a comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, thought-provoking case studies, and interactive group discussions. Designed to deliver practical insights and actionable strategies, this immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.
INSTRUCTORS

ASHLEY BOWEN is a visionary brand strategist with deep roots in entertainment, sports, and youth culture. From leading digital marketing at IMG to launching brands for icons like Dwayne “The Rock” Johnson, she now drives purpose-driven innovation, advising startups and global initiatives focused on sustainability, impact, and cultural transformation.

MODULES: Digital Marketing Fundamentals; Trends & Tools

TERRI EAGLE is a visionary global business executive with 25+ years of leadership in corporate, private, and private equity-backed companies. She drives profitable growth, brand transformation, and market expansion across cosmetics, jewelry, home décor, and fashion. As CEO/COO, she has led powerhouse brands like Montblanc, David Yurman, and John Hardy.

MODULE: Developing Tailored Strategies

STEPHANIE OESTREICH, PhD, MPA is the Managing Director of the MMRF Investment Fund, a board member of multiple organizations, and an MIT faculty member. She has held leadership roles at Galecto, Mnemo Therapeutics, RA Capital, Evotec, Roche, and Novartis, specializing in biotech investment, business development, and commercialization. She earned her PhD in biochemistry at Harvard Medical School and an MPA from the Harvard Kennedy School.

MODULE: Capitalizing on Early Stage Momentum

JOHN FUNDINGSLAND is a strategic marketing and partnerships leader with 20+ years of experience driving growth and digital transformation. From leading global initiatives at Google and YouTube to shaping agency partnerships at DDB and Omnicom, he has built high-impact programs that drive business success. Now at travel start-up Exceptional ALIEN, he forges strategic alliances with brands, tourism boards, and publishers to expand audience engagement and monetization.

MODULE: developing partnership frameworks

JOHN DESCHNER is a dynamic marketing leader with 20+ years of experience building top-tier teams and driving innovation. From leading global operations at Condé Nast and TBWA to shaping brands like Airbnb, Taco Bell, and Heineken, he delivers impact. Now at Maximum Effort, he brings strategic creativity to world-class storytelling.

MODULE: Bonus Session

LISA DONOHUE  - Lisa has an exceptional background with 30 years of global consumer, data and digital marketing leadership including as CEO of two of the world’s leading marketing agencies. She currently sits on the Board of Directors of The Gap Inc., bringing deep expertise in branding, strategy and digital transformation.